5 Lessons for Small Business Startups

Develop a realistic business plan that you can stick to. The marketing component of your plan should focus on customers: who they are, what are their needs and how you will satisfy these, how will you reach them and connect with them. Your business plan is your roadmap. It will contain your goal and targets. … Read more5 Lessons for Small Business Startups

Home Businesses growth intentions and support needs

Studies relating to home-based businesses found a general preference amongst operators to improve and expand their business, however, majority of operators indicated a preference to stay small and manageable.  Operators were cautious about growth in size and there was a recognition that the business was generally centred around the owner and his or her capacity … Read moreHome Businesses growth intentions and support needs

Motivations for starting a new business

  The motivations for starting a business differ across countries and may depend on such factors income levels, skills and aspirations and employment opportunities. In environments where work is scarce, business owners are more likely to be motivated by the need to create income and employment for themselves as opposed to independence motives (Benzing, Chu … Read moreMotivations for starting a new business